Youth Mobile Trends - the report

What are marketing execs saying about the mobileYouth report?
"We have found the report to be an invaluable source of data and statistics that we have used again and again." - Matt Champion, Brand Advertising Director, Mediacom
Thursday, 9 July 2009
Cape Town Day 3 - Red Bull Music Academy
The final couch session with Trevor Jackson was open to the public and by the time he sat down the Red Bull Studio was packed. Before I write on, I have to say that Trevor Jackson is a very unique guy. And I’m not just talking about the fact that he is a legend both musically and in the graphic design world. In many ways he’s quite affronting, but still compelling to be around. And on another level he’s the coolest guy to hang around with, completely pragmatic, straight to the point and f@&king funny.
His couch session was fascinating in so many ways. He has such an amazing history in music. From early pre-trip hop productions, remix work for the likes of U2 and Massive Attack to his own label, Output, which introduced so much of the music now considered to be at the forefront of hip, trendy dancefloors around the world, all the separate dissected parts of Trevor’s life are many a muso’s dream come true all on their own. His attitude is almost reactionary. A self-confessed ‘bad businessman’, Trevor claims that he won’t do anything that doesn’t make him happy, and you can’t help believing him.
The day ended with a closing braai at Kink with all those involved with ‘A Third World Perspective’ toasting what has been an incredible three days. Way too short of course, but that’s why it’s called a ‘Taster’, innit.
Digital Cannibalism - Where Does Music Go From Here?
According to a recent report by the International Federation of the Phonographic Industries, 95% of music downloads in 2008 were illegal. The report claims that more than 40 billion songs were illegally downloaded and popular music website DrownedinSound calculate that this left the music industry with £48 billion shortfall.
via faceyouthlab.com
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July
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- Scion - proper youth marketing (yes, it's a Toyota...
- Eco-Friendly Gadget Designs from Chinese Students
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- The real life of teens - The Irish Times - Wed, Ju...
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- Iranian Gen Y on Revolution 2.0
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Youth Mobile Trends
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Tour de France and social media, tres bien - This is the first time in which the Tour de France is happening in the middle of social media tools being so mainstream, so there has been some interesting t...6 hours ago
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Mobile Music Now Keynote – 9th July 2009 - The below keynote was given at Mobile Music Now today: – JMA Mobile Music Now 0916 hours ago
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Defining Social Media ROI once and for all, and understanding the action-reactive-return narrative - This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group, consider be...16 hours ago
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Brand Managers and Consumers Rarely See Eye to Eye - Seth Godin says that the “new” best way to make an internal sale is to make a video of people on the street talking about your product. Now while I could ...16 hours ago
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Why Social Media Matters (in Less than 3 minutes) - This video by Tampa Bay agency, 22squared, is the cleverest explanation I have seen on how social media helps consumers find brands -- and how brands fi...2 days ago
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R.I.P. Michael Jackson-A Tribute - It is an understatement to say that the media has been obsessed for the last couple of weeks with the death of MJ, however, today, as we celebrate his life...2 days ago
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GSMA Mobile Asia Congress - 18 to 19 November, 2009 Hong Kong The GSMA Mobile Asia Congress provides mobile industry executives worldwide an important opportunity to meet, to discuss ...3 days ago
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Getting serious about digital privacy - As a consumer, I have often always wondered every time I had cleared by cache on the laptop, who is accountable or responsible for dropping all the cookies...4 days ago
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Status Anxiety - via blogs.guardian.co.uk from Alain de Botton’s “Status Anxiety” When Franklin D Roosevelt was asked which book he could give to Nikolia Khruschev and the ...6 days ago
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“Branding for People: craft your brand, spread your value and win customers” - Presentation for today’s PR for People meetup can be found here: http://www.slideshare.net/Weave/pr-for-people-meetup-71091 week ago
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Change is Inevitable - You've reached one of MindComet's legacy blogs. We're no longer posting here, but we're definitely still blogging. Visit http://blogs.mindcomet.comto find o...1 week ago
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Classic: consumer VS advertiser - If you’ve seen this video before, you’ll probably like seeing it again. If it’s a first, I am happy to have shared this piece of entertaining truth… In our...3 weeks ago
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Mobile Youth Consumer Tribes - How to market to mobile youth consumer tribes? Here’s a presentation by Graham Brown of mobileYouth.org. Inspired by the works of Seth Godin and based on o...6 months ago
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Final report on our project findings - We are happy to announce the online release of the findings from our three-year project. All of the researchers who have worked on this project will be w...7 months ago
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