Elizabeth Ferranini - How to Get Your Customers to do Your Marketing

Who can better influence your markets and show your product's real value than an articulate satisfied customer? Elizabeth Ferranini, veteran PR consultant, brings a wealth of experience to this conversation about using both old and new media to enable your customers to do high-quality marketing for your company. She explains how to interview CEOs and CIOs, what marketing skills and investments start-up companies need, how to craft a case study that can jump-start your business, and how companies can effectively communicate with their customers.

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