Could twitter be the next great thing in youth mobile behavior?
I've enjoyed our recent posts about trust and youth marketing (more resources here). One of the challenges in marketing to youth is the changing landscape - youth always gravitate towards more trusted networks. When marketers got hold of email they migrated to Myspace and Myspace to Twitter. Now following our series on Youth Trends, let's look at the trend of Twitter in our new research.
Interested in Twitter?
Check out mobileYouth's own Graham Brown and Josh Dhaliwal on Twitter
One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter!
Is Twitter SMS 2.0?
From being predominantly the domain of 25-34 year old techs, Twitter has burgeoned into a valid youth platform. Here are some interesting findings:
* Youth twitter usage rapidly adopting similar patterns to SMS usage implications for operator charging, marketing channels, PR abound...
* Under 25s now constitute 25% of twitter usage - the largest single age group
* Japanese youth have rapidly adopted twitter into their daily social activities. Go watch the public Twitter feed and witness how much Japanese content passes through.
* Twitter still has a long way to go to reach the lowest common denominator that made SMS fly but it has the advantage of a core consumer beachhead to play with.
Report links
* Download the Report PDF
* Social Media Presentation here
* Recommendations from the Social Media Report
* About the Report
I've enjoyed our recent posts about trust and youth marketing (more resources here). One of the challenges in marketing to youth is the changing landscape - youth always gravitate towards more trusted networks. When marketers got hold of email they migrated to Myspace and Myspace to Twitter. Now following our series on Youth Trends, let's look at the trend of Twitter in our new research.
Interested in Twitter?
Check out mobileYouth's own Graham Brown and Josh Dhaliwal on Twitter
One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter!
Is Twitter SMS 2.0?
From being predominantly the domain of 25-34 year old techs, Twitter has burgeoned into a valid youth platform. Here are some interesting findings:
* Youth twitter usage rapidly adopting similar patterns to SMS usage implications for operator charging, marketing channels, PR abound...
* Under 25s now constitute 25% of twitter usage - the largest single age group
* Japanese youth have rapidly adopted twitter into their daily social activities. Go watch the public Twitter feed and witness how much Japanese content passes through.
* Twitter still has a long way to go to reach the lowest common denominator that made SMS fly but it has the advantage of a core consumer beachhead to play with.
Report links
* Download the Report PDF
* Social Media Presentation here
* Recommendations from the Social Media Report
* About the Report
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