More than two-thirds (67%) of global marketing executives say they already are running digital cross-channel ad campaigns, but only 12% are integrating their cross-channel performance data - across TV, outdoor, mobile, print and online - when they plan, execute and measure these campaigns, according to a survey of worldwide marketing executives by Eyeblaster and TNS.
Ypulse Essentials: Nick Sees Pricing Gains, Top 2009 Magazine Ads, Tackling
Terrorism In YA
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Nick gets it right (seeing a major uptick in ad gains just as the channel
presents a new programming slate to advertisers including teen-targed
"Victorio...
49 minutes ago
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