Why do we still measure awareness? I suppose it allows us to justify the media schedule but some brands still treat it as the key measure. We have measured it historically because it was the easiest thing to measure and the measure most likely to shift. So that gave us a warm feeling.
Ypulse Essentials: Nick Sees Pricing Gains, Top 2009 Magazine Ads, Tackling
Terrorism In YA
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Nick gets it right (seeing a major uptick in ad gains just as the channel
presents a new programming slate to advertisers including teen-targed
"Victorio...
49 minutes ago
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