Upstart Radio 2: Helge Tenno Post Digital
Graham Brown talks to Helge Tenno from Screenplay Norway on customer innovation in a platform neutral world of post-digital. Radio audio located at bottom of post. Helge’s presentation below:
Click the play button to listen to the podcast
Advisory Board Opportunity @ mobileYouth
mobileYouth has been helping businesses better understand young consumers since 2001. It’s no easy feat - not only is this an ever-changing market place but the nature of companies we serve is also evolving.
That’s why we’re always keen to work with agents of change who have extensive experience in working within the type of company we typically service.
Our advisory board members meet once a week for between 1-2 hours via a teleconference based around a specific strategic objective or piece of research at the top of our agenda. While the work is paid, we believe members commit not for the $$ but because this is something they genuinely love doing and enables them to hone their strategic thinking around up-to-date relevant challenges.
Board members pitch in ideas, pull us up on our own and help provide valuable insight & domain expertise. Members typically have a minimum of 5-7 yrs within their area of expertise at management level - companies including Tier 1 Operators, Handset Manufacturers, Youth Brands, Youth Agencies and Management Consultancies.
If you feel you could add serious value to our advisory board, we welcome your initial contact. No CVs or Resumes required, our conversations will make the fit self-evident.
Note: Due to non-disclosure and potential conflicts of interest this is not open to serving employees of current clients.
Applying Apple design philosophy to Longboards (thanks to RC Ged for the find). See link for full article
10 observations on how the best youth brands behave
15 07 2009Here are a few thoughts that’ve been kicking around in my head about how the best youth brands behave and engage with youth:
1. Stand for something important
2. Be true and authentic, no one likes a try hard
3. Never forget your roots…’retro’ is back in
4. Stay focused and never ever believe your own hype
5. Be discovered…never push
6. Deliver on your promise at every single touchpoint
7. Never ever take yourself too seriously
8. Invite young people in to take co-ownership of your brand
9. Spark conversations and create culture, never hold a mirror up to youth, they’ll get bored and move on
10. Help them belong to a community..help them express themselves through that community and connect with other likeminded youth
Dan on Twitter: http://twitter.com/danpankraz
The Next Web: The internet, parental controls, and child protection online have always been areas of great concern for parents and children alike. Thankfully, in the past, where Windows and Mac OS have dominated the personal computer market, it wasn’t too difficult for parents to learn how to block access to certain areas of the computer or specific websites. Nowadays, with the emergence of numerous mobile OS’ and devices, parents are largely left clueless.
In fact, it’s likely many parents will be unaware of the fact that their childs brand new mobile has unrestricted access to the web at all, never mind how to control it. This will leave children and young teenagers prone and vulnerable to pornography, cyber-bullying, stalking and awful language, among other threats.
Let’s for the sake of argument assume many parents are clued up, know exactly what type of phone their child is using and precisely what usage privileges have been set. There is simply no feasible way that a parent can monitor every possible means of internet access for their child. Whether it’s at the mall, over at a friend’s place or most likely the on mobile of one of their friends whose parents couldn’t care less what he/she comes across on the web.
dear all,
sorry for writing to you in english only but it's just a little quicker than doing it in both french and dutch. but please respond in french or dutch!
anyway, GREAT NEWS!
the art publisher LUDION (known for its books on magritte, spilliaert and matisse, but also luc tuymans, victor horta and the antwerp six) wants to publish a book about the history of the belgian club and electronic music scene. without going into all the details, we're even hoping to turn it into a series of books because
a) the history is too expansive for one book
b) we want the book to have the feel of really expensive magazine
c) we want to work with visual material first and foremost (so not a lot of text but plenty of flyers, photos, record covers, magazine/newspaper articles, etcetera)
News Corp. is planning to position its MySpace unit as a Web site for accessing entertainment and related information. The plans follow other recent moves by the media giant to try to reinvigorate the social networking site as it steadily loses ground to Facebook Inc.
Interestingly, sales of the shots are rising as sales of traditional energy drinks such as Red Bull have flattened out. Bill Pecoriello, chief executive of Consumer Edge Research, estimated shot sales could reach $700 million this year, nearly double last year’s $370 million, not counting sales by Walmart stores, based on sales data collected by Information Resources, a market research firm.
CSNews Online first reported on the slowdown in energy drink sales last October, citing research and retailer commentary that the market for energy drinks was maturing rapidly. ("Energy Drink Sales Growth Running Out of Steam?")
The Nielsen Co.’s Scantrack Convenience Service pegged energy shot sales at $292 million for the 12 months ended June 13, 2009. That’s an increase of 179 percent from the previous 12-month period. Over that same timeframe, energy drink sales were flat, up only 0.9 percent for the 12-months ended June 13.
However, the energy drink category is much larger than the shots—energy drinks rang up $3.5 billion in sales at convenience stores over the past year.
New presentation - the end of the "department of hits"
Can you peddle bullshit to corporate drones who love treading through bullshit cause it gives them the illusion of movement? What about lists--think you could make up some lists of words? Well, do I have the job for you: Generation Guru. It's the easiest job around! Just ask Anne Loehr. She's a 44-year-old Business Coach/Generation Guru who goes around giving business seminars about how to communicate with the mysterious, enigmatic young people. Seriously.
How Teenagers Consume Media: the report that shook the City
This is the full copy of the research note written by Matthew Robson (aged 15 years and seven months), an intern at Morgan Stanley, which caused a stir after it was published by the bank
One of the music industry's major headaches is that many listeners are now in the habit of getting music for free, while artists, naturally, are still keen to be paid for their work. A possible new solution has emerged at myspace.com/windows, where MySpace has teamed up with Microsoft to offer 1,000 different MP3s to download for free. Though you don't need to sign in or register, the image attached to each MP3 features a Windows advert, alongside the track's own artwork. You'll only see the ad if you look at your MP3 player while the track's playing (and you could easily replace it with non-branded artwork), but the artists are paid by Microsoft each time their track is downloaded. Judging by the lack of big names among the acts taking part, the terms don't appear to be particularly favourable, but it'll be interesting to see if the idea of brands funding our music collections catches on. Meanwhile, Bell X1's gorgeous Snow Man is a good entry point to Bill Gates's bumper giveaway.
The final couch session with Trevor Jackson was open to the public and by the time he sat down the Red Bull Studio was packed. Before I write on, I have to say that Trevor Jackson is a very unique guy. And I’m not just talking about the fact that he is a legend both musically and in the graphic design world. In many ways he’s quite affronting, but still compelling to be around. And on another level he’s the coolest guy to hang around with, completely pragmatic, straight to the point and f@&king funny.
His couch session was fascinating in so many ways. He has such an amazing history in music. From early pre-trip hop productions, remix work for the likes of U2 and Massive Attack to his own label, Output, which introduced so much of the music now considered to be at the forefront of hip, trendy dancefloors around the world, all the separate dissected parts of Trevor’s life are many a muso’s dream come true all on their own. His attitude is almost reactionary. A self-confessed ‘bad businessman’, Trevor claims that he won’t do anything that doesn’t make him happy, and you can’t help believing him.
The day ended with a closing braai at Kink with all those involved with ‘A Third World Perspective’ toasting what has been an incredible three days. Way too short of course, but that’s why it’s called a ‘Taster’, innit.
According to a recent report by the International Federation of the Phonographic Industries, 95% of music downloads in 2008 were illegal. The report claims that more than 40 billion songs were illegally downloaded and popular music website DrownedinSound calculate that this left the music industry with £48 billion shortfall.
I bought a bottle of the superfruit smoothie today which was lovely and has a brilliant story about the bees knees on the side, so I thought I would write and let them know how much I enjoyed it and how much I was enjoying the book.
So I wrote and said “Afternoon
I just wanted to say I love your bee story on the side of your bottle. And I am loving your book so much, I was forced to blog midway through it about the Plump Nuns
http://johnnylyle.co.uk/2009/07/07/an-innocent-tale/
Thanks for helping me with a lovely healthy lunch
Cheers John”
and then only eight (yes 8, go on count them) minutes later I had a very nice reply from a lady called Rowena which read
“Hello John,
Thanks for your e-mail. Great to hear how much you’re enjoying having a read of our book and the Plump Nuns story. Hope you like the rest of the book too.
All the best,
Row”
Now I guess I was expecting a reply, but a personal one in 8 minutes is exceptional and the reason they are such a fabulous business ad a brand that any sensible business should envy and learn from. I am now a devoted fan!
Great story, the power of customer service...
le to find some fairly obscure books on Chegg through their incredibly easy interface. A search for an old colleague (I use the term colleague loosely; at the time, he was chair of the Biostatistics Department at the Johns Hopkins School of Public Health and I was a mere statistical programmer, but still…) turned up his book on the analysis of gene expression data (among several others) for half the price of a new copy.
The service also buys used textbooks you already own, going so far as to provide you with free UPS shipping labels and planting a tree for every book you sell.
Obviously aimed at Students. From the Pot Noodle school of anti-advertising.
As A-level students count down the days until they receive their results, another study gleefully tells them that, whatever their grades, they won't be prepared for university study. How kind. This time it's the turn of ACS International Schools, a group of three independent schools in London that teach the International Baccalaureate (IB). Its poll of 61 university tutors found that 50 of them believe schools are failing to prepare pupils for higher education because their teachers are distracted by constant government missives.
Almost a month on from Iran’s presidential election, it is now time to recognise that the so-called “Twitter revolution” has utterly failed to achieve anything - save dead and injured young Iranians, and up to 2,000 new political prisoners. President Ahmadinejad retains power after a violent crackdown. There has been no recount of the votes. And the blatantly rigged election results have been upheld.
RT @mhorta Growing Up, and Growing Fast: Kids 2-11 Spending More Time Online http://bit.ly/Cymte
How fickle are kids these days? Just when all the grown ups started figuring out Facebook, college and high school users have declined in absolute number by 20% and 15% respectively in a mere six months, according to estimates Facebook provides to advertisers that were archived for tracking by an outside firm. Facebook users aged 55 and over have skyrocketed from under 1 million to nearly six million in the same time period. There are more Facebook users over 55 years old today than there are high school students using the site. Grandma and Grandpa showed up to have a conversation, but Billy and Sally were gone. Facebook cannot be excited about this. The dramatic change in user demographics was picked up by iStrategyLabs today. Anyone can go through Facebook's self-serve advertising program and see the user demographics numbers the company estimates now; iStrategyLabs captured that data six months ago and saved it for comparison. The changes have been dramatic. According to this data, from Facebook's own ad platform, there are actually fewer high school and college users on Facebook today than there were six months ago.
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